Top Coloring Book Niches to Explore in 2025

Are you looking for the most profitable and creative coloring book niches in 2025? Well whether you’re publishing for Amazon KDP, Etsy, Gumroad, or even your own website, choosing the right niche is the first step to standing out – and selling more. Get ready to explore the top trending niches that are jam packed with potential, plus ideas for how to stand out in each one of them (even if you’re using AI to create your book). Let’s dive into what’s hot, what’s evergreen, and what’s ready to explode this year.

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Want to skip ahead to the niche you’re most excited about? Use the table below to jump directly to your favorite category – or explore them all for fresh inspiration.

📖 View Table of Contents

Kawaii Creatures & Characters
Positive Affirmations
Mythological Worlds
Modern Mandalas
Real & Fantasy Animals
Holidays with a Twist
Bonus Niche Tips for 2025

Kawaii Creatures & Characters

Kawaii-themed coloring books have exploded in popularity – and 2025 is shaping up to be their biggest year yet. These books feature cute, wide-eyed characters and soft line styles that appeal to both kids and adults. whether it’s kawaii-style food, animals, fantasy creatures, or cryptids with jobs, this niche is ideal for creators who want to tap into both fun and feel-good vibes. It’s also a perfect fit for AI art tools, making it one of the easiest niches to jump into quickly.

Flat lay sketchbook labeled “Kawaii Coloring Book Ideas” featuring black-and-white doodles of a dinosaur, unicorn, cupcake, and cat, surrounded by pastel-colored art supplies on a pink background

Pro Tip: Kawaii niches are perfect for quick-turn books. Use AI to generate 30–40 character pages around a fun theme like “cryptids,” “jobs,” or “fantasy food,” then bundle and publish.

Positive Affirmations

Affirmation coloring books continue to grow in popularity as more people look for mindful, uplifting ways to manage stress. These books typically pair simple patterns or doodles with positive phrases like “I am enough,” art, kawaii-style typography, or even mental health journaling prompts. This niche is ideal for creators focused on self-care, wellness, or the spiritual market.

Flat lay sketchbook labeled “Affirmation Coloring Book Ideas” with hand-lettered phrases like “You Got This,” “I Am Enough,” and “Be Kind,” surrounded by pastel pencils, sticky notes, and stars on a lavender background

Pro Tip: Group affirmations by theme—confidence, calm, self-love—and consider adding journaling prompts to each page for added value.

Mythological Worlds

Mythology has always captured the imagination – but in 2025, it’s evolving into a rich niche for coloring books. From Greek gods and Norse beasts to Japanese folklore and Celtic fae, this genre allows for storytelling, symbolism, and highly detailed artwork. Whether you lean toward dark and dramatic or whimsical and kawaii, mythology is a niche that gives you endless room to explore cultures and legends while appealing to both adults and older teens.

Flat lay image of a sketchbook labeled “Mythology Coloring Book Ideas” featuring black-and-white line art of a Greek temple, dragon, goddess silhouette, and trident, surrounded by pencils and neutral-tone stationery on a soft beige background

Pro Tip: Mix cultures! Try blending Greek gods with Norse monsters or Japanese yokai. This cross-mythology approach stands out and gives you unlimited creative prompts.

Modern Mandalas

Mandalas have always been a go-to for stress relief – but in 2025, they’re getting a modern twist. Instead of traditional circular patterns alone, creators are blending mandalas with animals, flowers, skulls, galaxies, and even pop culture themes. These hybrid designs offer the meditative benefits people love, while feeling fresh and visually dynamic. If you want to offer variety without straying too far from the classic, this niche is both beginner-friendly and high in demand.

Flat lay image of a sketchbook labeled “Modern Mandala Coloring Ideas” with black-and-white drawings of a flower, geometric mandala, lion mandala, and celestial designs, surrounded by pastel pencils and pens on a soft gray surface

Pro Tip: Don’t stop at circles—try merging mandalas with animals, zodiac signs, or objects like coffee cups and instruments. These mashups stand out on Etsy and Pinterest!

Real & Fantasy Animals

Animals are a timeless favorite in the coloring book world – and in 2025, both realistic and fantasy-inspired designs are thriving. Whether it’s lifelike sea creatures, adorable baby animals, or magical hybrids like dragon-cats and unicorn-foxes, this niche appeals to a wide audience. It also gives you flexibility: you can create books for kids, teens, or adults just by changing the style of line art and level of detail. If you want maximum creativity with broad appeal, animal niches are a strong contender.

Flat lay sketchbook titled “Animal Coloring Book Ideas” with black-and-white drawings of a cat, baby elephant, dragon-fox hybrid, and sea turtle, surrounded by pastel pencils, pens, and cute animal stickers on a mint green background

Pro Tip: Want your animal books to stand out? Try theme stacking: “Baby Animals with Affirmations,” “Fantasy Animal Warriors,” or “Underwater Mandalas.”

Holidays with a Twist

Holiday-themed coloring books are always in demand – but in 2025, it’s all about putting a twist on the classics. Think spooky Christmas scenes, cute Halloween bunnies, romantic zombies for Valentine’s Day, or kawaii-style New Year’s resolutions. These books combine seasonal relevance with creative freedom, making them perfect for creators who love theme-based projects. Plus, holiday books are excellent for promotions, flash sales, and giveaways to boost your visibility throughout the year.

Flat lay sketchbook labeled “Holiday Coloring Book Ideas” with illustrations of a zombie Santa, kawaii ghost, bunny in costume, and 2025 fireworks banner, surrounded by pastel art supplies and holiday icons on a soft pink background

Pro Tip: Don’t wait for the season—publish 60–90 days ahead of major holidays. Add a twist to make your book stand out, like haunted Christmas elves or romantic monsters!

Bonus Niche Tips for 2025

The best niches aren’t always the obvious ones. Sometimes, success comes from mixing ideas, exploring overlooked themes, or creating books tailored to a very specific group of people. These bonus tips will help you brainstorm outside the box and future-proof your coloring book strategy for the year ahead.

Hot Bonus Niche Ideas to Watch:

Cryptids with Careers – Fun, quirky, and trending among younger audiences.
Coloring for Seniors – Simple designs with large print and calming topics
Mental Health Tracker Books – Combine coloring, journaling, and wellness prompts.
Cultural Traditions & Celebrations – Represent under-served cultural holidays and art styles
Hobbies & Professions – Think “Coloring for Chefs,” “Tattoo Artist Coloring Book,” “Planner Addicts,” etc.

Flat lay of a sketchbook labeled “2025 Bonus Coloring Book Niche Ideas” with black-and-white icons for Cryptids with Careers, Coloring for Seniors, Mental Health, Cultural Traditions, and Hobbies & Professions. Surrounded by pastel pencils and lavender background with creative doodles.

Pro Tip: Combine niche ideas to create something brand new. A “Cryptid Mental Health Journal” or “Coloring for Tattoo Artists” might be your next bestseller!

Putting It Altogether

Choosing the right niche is one of the most important steps you’ll take as a coloring book creator. Whether you go with cute kawaii creatures, relaxing mandalas, mythological legends, or something offbeat like cryptids with careers, what matters most is picking a niche that excites you – and serves your ideal audience. The coloring book market is full of opportunity in 2025, especially if you bring a creative twist and keep your books consistent, high-quality, and fun.